Stop making your biggest financial commitment on how busy you felt last Tuesday.
One page turns your next big spend from a gamble into a calculation.
Underpricing in boutique firms isn't a pricing problem, it's a clarity problem. Why you are not your offer, and how to price for the outcome you deliver instead of the hours you bill.
You don't need to change what you do to win high-margin work. You need to change who you do it for and how you position it. Five principles, one identity shift.