Weekly Insights
How business clients decide to trust you
Published on: 07/09/2026
Business clients don't find you. They get told about you, and then they check you out.
Strategy & PositioningMarketing & Visibility
What's Your Anchor
Published on: 17/08/2026
The client relationship is carrying real weight and running on memory.
Leverage & SystemsStrategy & Positioning
The Business Plan You Were Taught Is Not the One You Need
Published on: 21/07/2026
Porter's Five Forces, a SWOT analysis, thirty pages with a market section. None of it tells you what to do on Monday.
Strategy & Positioning
Five Questions to Ask Yourself About Your Firm
Published on: 14/07/2026
The questions you can't answer are worth more than the ones you can. Here's why.
Strategy & PositioningMindset
