Weekly Insights
The Business Plan You Were Taught Is Not the One You Need
Published on: 21/07/2026
Porter's Five Forces, a SWOT analysis, thirty pages with a market section. None of it tells you what to do on Monday.
Strategy & Positioning
Five Questions to Ask Yourself About Your Firm
Published on: 14/07/2026
The questions you can't answer are worth more than the ones you can. Here's why.
Strategy & PositioningMindset
Your Clients Are Not Who You Think They Are
Published on: 02/06/2026
Practice area is not your real market segmentation. Client behaviour is.
Strategy & Positioning
Between the Doctor and the Marketer
Published on: 26/05/2026
You do not sell. You present an offer. People buy.
Strategy & Positioning
